Khan promptly springs into action, jumps out of the back window of his apartment, runs through the rain and traffic and slides under the closing shutters of a nearby store selling Pepsi, When he gets back to the window, he realises that he has locked himself out. He asks his “new neighbour” if she could try something else, but she insists on a Pepsi. And then asks for a Pepsi.Ī delighted Khan says “One minute” and goes rushing inside the apartment, only to discover that all his Pepsi bottles are actually empty. The doorbell rings, and on his doorstep is a beautiful girl (Mahima Chaudhry, then known as Ritu Chaudhry – her name would change when she appeared in Pardes) who introduces herself as his new neighbour. The ad which was less than a minute long began with Aamir Khan in his apartment, playing chess with himself. Pepsi’s initial ad campaigns in India were a spin off of its “You got the right one baby, uh huh” campaign in the US and Canada, featuring legendary singer Ray Charles. Pepsi too was in India under the brand name Lehar Pepsi, and was tussling with Parle’s Thums Up and Pure Drink’s Campa for India’s Cola market. Pepsi had come to India in the early 1990s but Coca-Cola had not come to India yet. The Cola wars had not yet really arrived in India, at least not the Coke vs Pepsi type.
0 kommentar(er)
